Trust Center Analytics
Trust Center Analytics are reporting on visitor and document activity within a trust center, such as views, access requests, and document downloads.
Why it matters
Analytics reveal buyer interest and deflection effectiveness and can signal where a deal's security review stands.
Where it appears in the workflow
Reviewed by security and sales teams to track engagement and deflection during the buyer's review.
Common mistakes
- Treating trust center analytics as a universal term with no workflow context.